Swedish paint manufacturer Alcro was launched in Norway in 2024 with an ambition to become a leading player in the Norwegian paint industry and gain market share. In close collaboration with the client, we have worked to establish a clear position for Alcro in Norway, with a primary focus on architecture, fashion, design, and art.

By identifying exciting strategic partners, we have helped give Alcro a modern and attractive profile. One of the highlights of 2024 was Alcro's collaboration with the fashion magazine ELLE.

We united ELLE and Alcro in an exciting collaboration through the launch of a unique color chart developed by both parties. Five sophisticated colors were created in Alcro's laboratory in Stockholm, where the Norwegian ELLE editorial team spent several days perfecting the color palette.

The result, ELLE x Alcro, was unveiled at this year's ELLE summer party, supported by content production, editorial coverage, and broad exposure in ELLE's channels and podcast. A separate launch was held at Alcro's store in Oslo, with press, influencers, and industry professionals, where we interviewed the ELLE editorial team about the color collaboration.

Outstanding Results

This strategic partnership significantly boosted Alcro's brand presence and market engagement:

• Unique brand building.

• SoMe reach from own event: 5,000,000.

• PR visibility from ELLE summer party + Elle Gala

• New industry relations.

• Increased distribution channels.

• Significant industry buzz.