What happens when a premium coffee brand and a plant-based pioneer team up? You get a campaign that blends great taste with sustainability, and Hermier made sure it got the attention it deserved.

The collaboration aimed to highlight both brands' commitment to quality and a more sustainable future, creating a buzz in the Norwegian market.

In early 2025, we led the launch of Nespresso x Oatly in Norway. At Klimahuset in Oslo, we brought 35 journalists and influencers together for a breakfast event featuring live music from Marstein, custom graffiti art, and coffee tastings that showcased the collaboration.

The campaign extended beyond launch day with strategic activations: tastings at Nespresso's flagship store, morning run clubs with Pernille Ski Torp that attracted over 80 participants, and live recordings of the "Opptur" podcast in the Nespresso Store with Ingeborg Heldal and Annette Walther Numme.

The collaboration generated significant organic visibility while highlighting both brands' commitment to quality and sustainability. Sometimes the best partnerships are as smooth as a perfectly brewed oat latte.