Alcro x ELLE: A Parisian Love Story
Expanding a powerful brand collaboration with a new palette, capturing the essence of Paris and strengthening Alcro's bond with the design and fashion world.
We delivered
Strategic brand collaboration
Content production
Event management & PR
Client
Alcro Maling
Year
2025
The first Alcro x ELLE collaboration was a huge success, hitting a nerve with its mix of fashion and interior design. For 2025, the challenge was simple: how do we continue this great story?
We teamed up with the Norwegian ELLE editors again, this time to expand the collection. The theme was "Paris, notre amour éternel." The ELLE team dug deep into their own memories—thinking about everything from the color of a velour chair at Hôtel Costes to the green benches in Jardin du Luxembourg.
Working closely with Alcro’s lab in Stockholm, they translated these stories into seven unique new colors, like the rich 'Mousse au Choco' and the soft 'Beurre'. The new shades create a complete palette of twelve "wardrobe" colors that work beautifully together.
To launch the collection, we hosted an intimate gathering at Kunstnernes Hus in September 2025.
Photos from the event by Bertine Monsen
