Bringing Alcro and Moniker together meant more than introducing a new set of colors. It was a celebration of iconic women and bold self-expression. Seven exclusive shades, inspired by legends like Hedy Lamarr, Grace Jones, Jane Birkin, and Peggy Guggenheim, blend timeless style from the runway with sophisticated interiors.

For the launch in March 2025, Hermier brought people together at Moniker’s store at CC Vest in Lilleaker, Oslo. The space had been freshly painted in the new colors. Journalists, trendsetters, and fashion and design lovers came to see how each shade creates its own atmosphere.

Alcro, established in 1906, pioneered Sweden’s first water-based paints and has kept sustainability at the core ever since. Moniker, led by Anett Ringstad, is recognized for unique collaborations that blur the line between fashion and interiors. It all came together for a colorful, and genuinely enjoyable, morning at CC Vest.