
ALCRO X MONIKER
A celebration of iconic women and bold self-expression through seven exclusive shades.
We delivered
Strategy
Launch event
Activations & PR
Client
Alcro Maling
Year
2025
Bringing Alcro and Moniker together meant more than introducing a new set of colors. It was a celebration of iconic women and bold self-expression. Seven exclusive shades, inspired by legends like Hedy Lamarr, Grace Jones, Jane Birkin, and Peggy Guggenheim, blend timeless style from the runway with sophisticated interiors.
Each color tells a story and is designed to create a unique atmosphere, reflecting the personality and legacy of the women they are named after.
For the launch in March 2025, Hermier brought people together at Moniker’s store at CC Vest in Lilleaker, Oslo. The space had been freshly painted in the new colors. Journalists, trendsetters, and fashion and design lovers came to see how each shade creates its own atmosphere.
It all came together for a colorful, and genuinely enjoyable, morning at CC Vest, where guests could experience the impact of the colors in an inspiring environment.















