The founders behind Ambijus sought increased attention for their non-alcoholic alternatives. Nolo Nordic, founded by brothers Christian and Alexander Jansen, is a Norwegian company specializing in the highest quality non-alcoholic beverages.

Their challenge was to gain significant media traction and highlight their unique position in a growing market, aiming to attract both consumers and potential investors.

We conducted thorough research and gathered insights from the company to develop an engaging PR angle. This was used to secure an exclusive feature in Finansavisen, focusing on Ambijus’ local and international success, as well as their goal of attracting new investors.

In addition, we prepared a press release for broad distribution to other relevant media outlets, ensuring comprehensive coverage.

The campaign yielded significant media attention, solidifying Ambijus's presence in the market:

• Front-page coverage in Finansavisen's Saturday edition.

• Three full pages in Finansavisen print.

• An online article on finansavisen.no.

• Featured also in Horecanytt, Appetitt, and ELLE.