Dress up, woman! When Cavour, the exclusive suit store for men, opened its first store for businesswomen, the message was clear: finally, women could also make their way through life with sharp elbows matching their sharp edged stress portfolios and gorgeous suits!

Together with Markedssjefene, we conducted a thorough market analysis, media analysis and target group analysis that resulted in a collaboration with some of Norway's most badass women in business. We made a holistic creative PR-campaign and the content we produced still plays a strong role in the core of Cavour's brand identity.