KOK: “Don't book a sauna”

Crafting a viral-worthy, witty campaign film "Don't Book a Sauna" on a tight schedule.

We delivered
Content production

Script & direction

Videography & casting

PR

Client
KOK Norge

Year
2024

Visit Oslo developed a fun and ironic campaign film that went viral. KOK, a Norwegian sauna operator with a strong foothold in Oslo, wanted to jump on the SoMe trend and create their own twist on the campaign film.

The result was a snappy campaign film signed by Hermier, which was well received by KOK's existing customers, new customers, and the industry.

We handled the entire production pipeline: scriptwriting, direction, videography, and casting. We even provided the lead actor through our own Jon Martin Kjesbu in the role of cousin Halvor.

We completed the project in record time, with only 3 days of preparation and 2 days of execution. The film was launched on KOK's own SoMe channels.