To celebrate Moomin's 80th anniversary, we wanted to create a day that felt personal and true to the brand. We focused on creativity, warmth, and bringing people together.

We invited a select group of press and influencers to Sorgenfri café in Oslo for an intimate lunch and a creative workshop. The highlight was having the Moomin Arabia design team come over from Finland to personally guide the guests as they made their own Moomin mugs.

We also showed the new collections and had a nice meal together. The space was filled with flowers and an exhibition of Moomin mugs from over the years, and the food matched the colors of the new 'Festive Moments' collection. It was a lovely, down-to-earth afternoon focused on sharing the Moomin spirit.

Photos by Alexandra Haugen / Studio Wiig.