Hermier partnered with Pearl Octopuss.y for their highly anticipated fashion show for the Eclipse Collection SS25 during Oslo Runway. The primary goal was to capture the essence of the event and translate it into compelling digital content.

Through strategic and creative content production, we developed tailored Instagram Reels and a live stream that showcased everything from backstage preparations to guest reactions and the most iconic moments from the catwalk, strengthening their digital brand presence. In total, we produced 4 core Instagram Reels (before, during, and after the show) and 1 Instagram Livestream, plus the reel from the dinner event.

The content strategy was a resounding success, delivering exceptional growth in key metrics and significantly strengthening Pearl Octopuss.y's digital presence. The content sparked conversation, earned high shares, and fostered immediate interaction.